Advertising

I come from classic AdLand, where I plied my trade as a writer in advertising’s golden age.
TV commercials, press ads and more recently digital campaigns are meat and drink to me.

 

The Brief

In a really hard market, when real estate companies figuratively couldn’t get arrested, I suggested to Savills they went to the market with a message of encouragement and action.

 

The Words

“Savills.
We have the power to move you.”