The icons in these iconic hotels are the people themselves.

The Dorchester Collection is made up of some of the finest hotels in Europe and the US. Rather than promoting the similarities in the hotels, the counter-intuitive brief was to channel the unique personality of each property. To do this, I interviewed staff in each hotel, and utilised their real-world quotations about working for The Dorchester Group. (So these lines are the only ones in this website I didn’t write!) My goal was to show the passion, commitment and quirky characteristics of their staff.