Pure Copywriting: Digital & Print

I get asked to write all kinds of things for all kinds of media.

I write brochures, outdoor media, whole websites, digital ads, invites, email campaigns, newsletters. Everywhere a brand speaks, I channel the voice.

If you want original, thought-provoking one-liners for social media, I’m your man.

If you want to speak to employees or stakeholders in a compelling yet human voice,
just call Larry.

If you want a digital campaign that delivers eyes and KPIs, your writer is only an
email away.

Ascot called on me just after the Millennium, and I’ve worked for them for the 20+ years since. I came up with the idea of their multicoloured logo, inspired by the vibrant modern art in their office. (A visual not a verbal idea, just for once.)

For Ascot I’ve written the full gamut of marketing missiles, from international advertising right down to event invites. The brand’s voice is always consistent.

The Brief

For an international digital and print campaign, Ascot wanted to use their vibrant brand identity to underline that they were not just another grey, bland insurance business. They are creative market-makers constantly innovating and introducing new platforms and products.

The Words

“Let us colour your thinking about insurance.

Insurance doesn’t have to be monochrome. At Ascot, we’ve brought together a team that that thinks about insurance in a different way: with heightened creativity, developing powerful products and platforms. We’ve got a whole new spectrum of answers to the insurance challenges you face.”